It is through the Photo Image Transfer workshop that I learnt of Veron’s artworks and the remarkable outcome that comes from incorporating recycled materials into art. In the workshop, I got to transfer photos or graphics onto a tote bag by hand. I was lucky to have brought my novel with me that day and without a second thought, Veron suggested to cut a page out from the book to transfer it onto the tote bag. At first, I was a bit dubious about how the finishing product would look like but it turned out great and I haven’t stopped using the bag ever since.
To me, the best part of the whole workshop was to learn about Veron’s artworks and her incredible insight into photography and how its increasing popularity and accessibility slowly diminish its value.
Veron, a talented photomedia artist educated in the UK and France created an idiosyncratic form of art called Vcyclescope that utilizes materials many of us consider as waste. The word “Vcyclescope” is derived from the Veron’s name “V”, the word recycle “cycle” and the word kaleidoscope “scope”. Vcyclescope is an innovative upcycle photographic gadget that is handmade with recycled materials such as toilet rolls, kitchen paper, and cling film, etc. This way it helps to reduce wastes and at the same time create art. Veron mentioned that utilizing recycled material to make art not only upgrades its original function but also its aesthetic quality. Even the dullest things in life that are often overlooked can be turned into evocative and inspiring artworks. The interesting aspect of Vcyclescope as stated by Veron is that, “It creates pictures by repeating images of the same fragment of the physical world through optical reflection by the mirror surfaces within. Each photo is an optical record of a fragment (eg.1/1000s) of the reality. It is the result of something real but not necessarily look like their originals.” Vcyclescope allows us to sense our physical world and at the same time express it visually with sensibility.
With technology advancing at a quick pace, it is not a surprise that digital photography has become increasingly popular. Anyone can take pictures and photography has been made easy or even dumb downed to meet demands. Photography is at our fingertips. We can take pictures with our mobiles or tablets, review or delete the images and even add filters to them. Though these advancements mean that we can share and express ourselves more through photography than we have ever been able before, it may also cause us to be depreciative of its worth.
It is true that many of us can take decent pictures, but there are only a few who could take pictures that convey emotions. Like how Veron puts it, “Good quality photos does not mean good photography. You can have countless experiences in photography and the best camera equipment to help you take good quality pictures but the photos mean nothing at all. A good photo is when the atmosphere and the spirit of the moment can be captured.” Not a lot can be seen through the camera lens. What is important is that the moment needs to be witnessed by your eyes, cherished by your heart, and then captured by the camera. This way, it allows as to pay attention to trivial things in life, reminiscent and relive the forgotten memories in our lives.
Veron Sung’s works include (not limited to) upcycling photomedia art and intangible cultural heritage. She also has an upcoming exhibition about creating 3D images from 2D images that is worth visiting: 19/1/2016 – 29/2/ 2016,Fotomo exhibition in Studio 83Room A, 13/F, Winning Centre, 46-48 Wyndham Street, Central, Hong Kong Phone: +852-2523-3852 Email: email@example.com http://studio83.com.hk/zh/.
Be sure to also drop by her studio (remember to make an appointment first) to learn more about her and her artworks: Unit10, 12/F Genesis, 33-35 Wong Chuk Hang Rd, Wong Chuk Hang, Hong Kong). For more details, you may find Veron through Facebook (www.facebook.com/VeronPhoto) or make an appointment by 9329-5567.